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Aerie (intimates) : ウィキペディア英語版
American Eagle Outfitters

American Eagle Outfitters is an American clothing and accessories retailer, headquartered in the Southside Works Neighborhood of Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991 to Jacob Price of Knoxville, TN.〔(History of American Eagle Outfitters, Inc. – FundingUniverse ). Fundinguniverse.com. Retrieved on 2013-07-23.〕 American Eagle Outfitters is the parent company of Aerie and formerly of 77 kids.〔(【引用サイトリンク】title=American Eagle Outfitters, Form 10-K, Annual Report, Filing Date Mar 15, 2012 )
The brand targets 15- to 25-year-old males and females, with 911 American Eagle Outfitters stores and 158 Aerie stand-alone stores.〔 In 1977, the first American Eagle Outfitters store opened in Twelve Oaks Mall in Novi, Michigan.〔()〕
Some of the brand's popular products are low-rise jeans, polo shirts, graphic T-shirts, henley shirts, boxers and briefs, outerwear, and swimwear.〔http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Mzc4ODQ0fENoaWxkSUQ9Mzc4MTEwfFR5cGU9MQ==&t=1〕
== Development ==


American Eagle's beginning was with the Silverman family, which owned and operated Silvermans Menswear. By the mid-1970s two of the Silverman brothers—from the third generation of Silvermans in the family business—were running the family business. Jerry Silverman, was the president and CEO, while his brother Mark Silverman, served as executive vice-president and COO. The Silverman brothers were convinced they needed to diversify their product offerings in order to continue growing their company. They also recognized that the addition of new family owned chains would then enable them to operate more than one store in the same mall. Their first attempt was to open American Eagle Outfitters in 1977, positioning it as a proprietor of brand-name leisure apparel, footwear, as well as accessories for men and women, emphasizing merchandise suited for outdoor sports, such as hiking, mountain climbing, and camping. Stores were set up in shopping malls and a catalog was established. The chain grew for much of the 1980s. In 1989, the owners decided to refocus their business on American Eagle Outfitters, selling their other retail chains. At that time, there were 137 American Eagle Outfitters stores including 37 in the United States.
Despite the plans for quick growth after the reorganization, American Eagle Outfitters opened only 16 new stores by 1991 and the company was losing money. At this point, the Schottensteins, who had been 50% owners of the chain since 1980, bought out the founding Silverman family's interest. This change in leadership resulted in American Eagle finding its present niche: casual clothing for men and women selling private label clothes. AE opened the first Canadian store in 2001.
When the company began trading on the NASDAQ stock exchange in the second quarter of 1994, it had 167 stores and a healthy cash flow. With the cash infusion from the IPO, the company opened more than 90 new stores within the next year. Several new executives joined the company in 1995 and '96, leading to another change in the target demographic. The company now wanted to reach more women and focus on people between the ages of 18 and 32. The strategy worked, and over the next five years, revenues quintupled to $1 billion by 2000.〔 As of January 28, 2012, American Eagle operated 911 American Eagle Outfitters stores, 158 aerie stand-alone stores and 21 77kids stores. The company also had 21 franchised stores operated by franchise partners in 10 countries.〔 On January 22, 2014, then-CEO Robert Hanson stepped down and Jay Schottenstein became interim CEO.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「American Eagle Outfitters」の詳細全文を読む



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